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The Two Step program is designed as follows: The first visit being a two
day needs assessment, mystery shop and consultation visit. The second
visit would be for another two days with a one day sales training session,
the second day would be devoted to spending with owner/management on the
sales management aspect of the program.
Step One - A two-day in-house needs assessment visit to consist
of:
1) Interview employees to determine possible sales suppressants
2) Develop a customized customer profile system for jobs and after
the sale follow up
3) Develop a customized sales productivity report for individual
salespeople and the store incorporating ABA, (weekly, monthly & quarterly)
along with weekly target and monthly goal planners
4) Develop a customized after the sale telephone & mail follow-up
system.
5) Develop a customized sales training program using the PMSA Relationship
Selling Program as a basis emphasizing exceptional customer service
6) Customization of all materials will be done upon return to office
7) Mystery shop several competitors stores
Step Two - A two-day in-house training session ( 3-4 weeks after
1st visit)
Day one
1) One full day of sales training with staff -
2) These session will teach salespeople sales and customer service
skills, including the proper strategies and techniques for after the sale
follow-up and how to build personal trade, repeat and referral business
through a campaign for Birthdays, Anniversaries, and special occasions
3) Introduce the customer profile system
4) Introduce the accountability structures to the sales staff
5) Train sales staff on telephone sales skills and institute telephone
campaign to encourage appointments for repeat and referral business
6) Train sales staff on how to successfully turn-over sales
7) Institute Turn-over system with tracking forms
Second day of visit
1) Explain productivity notebooks for sales staff and store
2) Explain Role-play forms of PMSA Relationship Selling Program
3) Explain written examination on PMSA Relationship Selling Program
4) Review accountability structures and analyzation process
5) Develop plan of weekly meetings with sales staff
6) Discussion on the entire sales management process (Sales Management
Manual included)
7) Institute sales contest budget with owner/management After the
two visits sales statistics can be faxed to IAS Training weekly for review
and telephone consultation with the owner/management as needed.
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